Ten ways to influence the market
Lawrence Liberti and Patrick Dennin
October 2008
Unlike other industries, guaranteeing a positive reception for a new pharmaceutical product isn't just a case of spending the most on advertising or sponsorship. There are strategies you must adopt in order to influence the market positively and make sure you realize the greatest possible return on your investment.
This quarter a four-page supplement, '10 ways…to influence the market', was distributed free to all subscribers of Pharma Marketing and Pharma Marketing Europe. Authored by Lawrence Liberti and Patrick Dennin from Thomson Reuters, it contains a wealth of advice on how to influence key decision makers in the Pharma market and to ensure a strong return on investment when launching a new product or therapy. Topics covered include knowing your customers, finding new forums for your message and developing key opinion leaders.
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Ten ways . . . to influence the market
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